Porsche and Lamborghini started quietly attacking the SUV branch of the market, with Bentley and Maserati soon to follow but Ferrari remains one of the few high-end automakers who refuses to follow suit. The thing is that the designers in Maranello never said anything about a pick-up.
As you might have guessesd, this was not a factory-authorized conversion. London Motor Grup, parent company to the London Motor Museum and London Supercar Workshop, has undertaken this bald project. Based on Ferrari 412, build in the late ’80s, the predecesor of the 2+2 coupe 456 GT, replaced in turn by the 612 Scaglietti and then by the FF, it’s Ferrari’s first hatchback. So as you can see from above it was a line that was ripe to mark a first in terms of Ferrari body-styles.
London Motor Grup’s project retains a retains the 4.9-liter V12 and just about everything forward of the cabin. The thing is that behind it has a three-foot pickup bed lined in teak. The brit outfit also gave it acustom Bang & Olufsen sound system, a variable exhaust and a twin-barrel hood scoop. This remarkable project is featured in History Vhannel’s Ultimate Wheels, alongside a VW camper, and a unique Bristol.
Meanwhile take a look at the London Motor Group press release:
WORLD’S MOST EXCLUSIVE PICK-UP TRUCK BUILT BY LONDON SUPERCAR WORKSHOP
- World’s first Ferrari 412 pick-up conversion
- Dubbed world’s most exclusive pick-up truck and presented to builders on one of the world’s most exclusive streets – The Bishops Avenue
- Star car of new History Channel series ‘Ultimate Wheels’
Hayes, London, England, 23 May 2014 – History Channel’s newest television show, Ultimate Wheels, is set in the London Motor Museum and sister operation, London Supercar Workshop, and follows owner and founder, Elo, on his quest to transform great cars into ‘Ultimate Wheels’.
A highlight of the UK’s most colourful new car show is a creation dreamt up by Elo in light of the booming London housing market and its appetite for increasingly decadent home conversions – the ultimate builder’s workhorse – a Ferrari pick-up truck.
To realise Elo’s vision, he and his mechanic buddy Will Trickett set about converting a 1989 Ferrari 412 into a perfect workhorse for the high-end tradesman.
They start by taking an angle-grinder to the Italian collectable, removing 300mm of the roof and shifting everything forward to create a 3ft load bed at the back. Taking inspiration from luxury yachts, teak wood is used to panel the rear bed after jacking up the rear suspension for extra load-carrying capability.
A real Jekyll and Hyde conversion, the Ferrari is adorned with a shotgun scoop bonnet and bespoke exhaust system resulting in a dual-personality of high performance hot-rod and practical workhorse. The shotgun scoop moves up and down and the unique exhaust has a valve system whereby the driver can decide at the flick of a switch whether to have the exhaust growl fiercely or produce a more refined sound for London’s leafier avenues.
The pick-up is finished with a bespoke sound system (ideal for playing Italian opera) and a beautiful Ferrari rosso red paint job.
Elo commented: “This is one of my favourite cars of the TV series – something truly unique and even experienced Ferrari technicians like what we’ve done. The rest of the series sees us work on a VW camper, a Ford Mustang, a Group B rally-inspired Audi, a unique Bristol and many more amazing conversions.”